Marketing for Credit Unions

Author: Bonnie Kirkwood
Format/Frequency of Update: 3-Ring Binder 2 updates annually
Price: $525
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One Comprehensive Manual Gives You Everything You Need for Better Marketing, Credit Union-Style!

Marketing is a key part of helping your credit union grow. And growth is necessary if you’re going to be able to offer your members the services they want. But, one study showed that most credit unions had only signed up 32% of their potential FOM!

The Sheshunoff® Marketing for Credit Unions manual can help you improve on this number. And that’s not all. Its comprehensive coverage focuses on a credit union’s unique concerns:

Greater penetration of your field of membership
Serving your members better
New member development
Cross-selling your services
Member relations
Pricing your services appropriately
Developing an organized and efficient marketing effort, and more

Sheshunoff Marketing for Credit Unions gives you proven models, sample marketing plans and promotional materials.

Use Proven Ideas That Work for Other Credit Unions to Improve Your Marketing - We’ll Show You How, Step by Step.

Sheshunoff Marketing for Credit Unions gives you detailed, step-by-step guidance on how to design and implement your credit union’s marketing efforts. And lots of real-life examples, sample plans, research materials, and promotional campaigns give you proven templates to adapt to your own specific needs.

Clear language and detailed examples make the manual the ideal marketing training tool for your employees!

It’s a well-organized, step-by-step approach to marketing just for credit unions. And all the insights, guidance, and recommendations are based on your position as a not-for-profit entity that exists to serve your members.

Sheshunoff Information Services Inc., is the leading publisher for credit union professionals, serving over 5,500 credit union clients. Our publications include the Sheshunoff® NAFCU’s Marketing and Advertising for Credit Unions , the Sheshunoff® NAFCU’s Compliance Guide for Credit Unions , the Sheshunoff® NAFCU’s Collections Manual for Credit Unions , and many others.

Call 1-800-456-2340, or click above to order.

About the Author

Bonnie Kirkwood is president of BK Marketing Resources, which specializes in communications, strategic planning, and marketing research. She has nearly 20 years experience in the credit union industry and has held such positions as Vice President of Marketing for First Financial Federal Credit Union and Director of Marketing for Freedom Federal Credit Union. Kirkwood has an MBA in marketing from Loyola College in Baltimore. She is on the board of the Baltimore Chapter of the American Marketing Association and is President of Driver Survivor, a nonprofit resource organization for parents of teen drivers.